Step Two: “The Competitive Analysis”
The competitive analysis report is a 20-40 page custom document built as a result of at least ten days of research prepared personally by our team. In a world of transparency, the Federal government has provided a great deal of contracting information about your industry, where the contracts are being written and to whom they are being awarded. There are over fifty data elements per contract which allows us to read, review and interpret into plain English for you and your team one-on-one in a two-hour teleconference call. This information will reveal where the government is buying your products and services the most and how they buy the products and services: IDIQ, BPA, GSA, Sole Source, 8a-Minority Owned, Service Disabled Veteran Owned, Woman Owned, Veteran Owned, Tribal and more.This data will reveal who the winners are in your industry so you know your competition and how much they are winning. This information will also reveal who are the winning teaming partners that you may want to consider. We will review this document page-by-page with you, and together, you will decide which agencies are the most likely to buy your products and services and what contracting vehicles they prefer. Many companies on GSA schedule who have gone through this process have been surprised by how much business is NOT being contracted through GSA. Many companies call on us to perform this step before they consider even investing in a GSA Schedule Contract. Companies have turned to our team to perform this intelligence breakdown to decide whether or not a company is worth purchasing. This report also includes GSA schedule sales reports of all competitors on GSA schedule.
The best part of this step, is we will also teach you how to find and interpret this intelligence that is readily available so you don’t have to rely on any more subscription-based systems which cost between $5,000 and $10,000 a year.
This step alone will save you a year in the field and tens of thousands of dollars in subscription-based market intelligence. The competitive analysis report will tell you the truth about what has been happening in the federal marketplace in your business area over the past five years. This is the kind of information most businesses wish they could uncover in the commercial marketplace. The word, “transparency” is gold to federal contractors and we will help you find the gold.